Social Media Intelligence is processed information, sourced from online social platforms and applications that facilitate and enable the collecting, monitoring, and analysis of up-to-date online sentiment and social commentary. The rich and varied information available from social platforms may be live or historical, opinion or fact, text or multi-media, proprietary or crowd-sourced; depending on the data provided by each source, and an investigator’s ability to cross-reference the data across platforms and tools, a comprehensive profile of an individual, location, or event can often be built quickly and accurately.
Investigators must also be aware of the overwhelming amount of new information that is generated daily by social media users, and upon which platforms this growth is occurring. To recognize, collect, and leverage the value of social platform-sourced information, research and investigative professionals must fully understand the restrictions and implications of obtaining, and utilizing, such information in a manner that does not violate user privacy expectations, license agreements, and other legal limitations.
Social Media Intelligence & Investigation will introduce research and investigative professionals to a variety of innovative tools and techniques that will enable you to locate, collect, and utilize social platform-sourced information, while considering the implications of leveraging this type of information safely, quickly, and appropriately.